Championing SMEs
to build EXCEPTIONAL brands from the Inside-Out
Consultancy ⎹ 121 Mentoring ⎹ Training ⎹ Non-Exec support
Welcome to LRComms
Founded by me Lucy Rennie, championing value-driven SMEs to create bigger impact and future-proof their business from the Inside-Out.
Behind the scenes support through consultancy, 121 mentoring, training and non-executive guidance, advising business leaders and teams in effective business communications, creating strategies for sustainable growth and building EXCEPTIONAL brands.
BRILLIANT businesses that people LOVE, that run well, well into the future.
"I believe that when each of us has the opportunity to do what we LOVE and LOVE what we do, we can create the biggest impact.
I'm on a mission to empower more people like you to build exceptional, sustainable brands.
Businesses that are brilliant places to work & are a genuine "Force for Good".
Lucy Rennie
Hello.
I'm Lucy Rennie, founder of LRComms and a Strategic Business Communications Consultant, Mentor and Non-Executive Director.
Author of the bestselling book 'Clarity, Communication and Connection, Three Clear Steps to Future-Proof your Business' and host of The Future-Proof your Business podcast.
I’m a huge champion for small business, I believe it can be a real force for good and I want to do everything I can to support the incredible people who give everything they have to build and grow such amazing brands.
And as a massive believer in the fact that business is about people, I know that brilliant businesses begin and grow from the Inside-Out. It starts with you!
Your values, ethos and approach embedded throughout your organisation, creating an engaging and inspiring culture that oozes out at every opportunity and guarantees an exceptional brand experience for all.
That’s why I founded LRComms in 2015, and The Future-Proof Club® in 2022, to be able to do what I LOVE and LOVE what I do!
To Future-Proof something: to design or change it so that it will continue to be useful or successful in the future if the situation changes.
Collins DictionaryIn today’s VUCA world, as consumers expect more from their favourite brands, employees demand new hybrid ways of working from their employers and we see the growing number of requests for B2B referrals and recommendations, this only reinforces the need for Clarity, Communication and Connection at the heart of your organisation.
The Future-Proof
3-step framework
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Clarity
Getting clear on your vision, mission, purpose and values.
Clarity about your business and brand, what you stand for, the value you provide and why people should buy from you.
A clear understanding of your key customers, competitors and other key stakeholders.
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Communication
It’s all about Communication!
Creating a delightful customer experience and fixing that leaky bucket.
Bringing your brand to life, telling your story and communicating in an engaging way to help people know, love and trust your business and your team.
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Connection
People buy from people. A focus on building relationships, creating rapport and exploring win-win collaborations.
Developing social proof, goodwill and trust through association and adding value.
There really is nothing more sustainable than growth through word-of-mouth.