As a small business owner, you have a lot on your plate. When there’s so much to juggle – business development, sales, marketing, managing a team, product development, customer service, finance – it proves difficult, often overwhelming, to know where to point your best energy.
I know – I’m a business owner myself!
I love working with small business owners and aspiring business owners who need help with a plan. Who want to feel more confident and in control when it comes to their marketing and communications activity. Who want to tap into the huge reservoir of positive energy that comes from other business owners.
I help small business owners build and grow their trust and reputation
A clear and effective marketing and communications strategy is a key foundation of any business.
Yet businesses are often unable to achieve their full potential in this area. It could be owing to lack of time. Lack of resource. Or simple know-how. After all, how we engage with our wider community of customers, suppliers and staff, is forever evolving in our digital age.
I coach organisations, typically with over 25 people, who want to achieve a greater return on their marketing and communications activities.
My first step when working with a new client is to spend time simply listening to them to really understand the challenges they face. What they see as their business goals and objectives. Who their customers are – not only those they have now and want to keep but those they want to attract.
We work together to determine the business brand and its core values, and develop a clear approach to messaging and communications.
We do that through my 5-step INSIDE OUT framework.
My support is tailored to the needs of your business, but typically includes any one or more of the following:
- Defining a brand culture and values, and putting them front and centre in all communications.
- Stakeholder analysis.
- Delivery of an ongoing content strategy.
In what’s often described as a Marketing Director or non-exec partner role, I work with businesses on a longer-term retainer, acting as their sounding board and helping them progress month on month against their business goals.
Want to derive more value from your communications?
Operational support from the LR Comms expert partners
Once the brand foundations are in place, I can bring in LR Comms team of trusted partners to help you to deliver on your communications and marketing plan.
Each member of my team is a small business owner in his or her own right who believes in the LR Comms ethos that together is better.
As a collective, the operational support we are able to provide includes but is not limited to:
Design and Development
- Brand identity
- Brochures and flyers
- Website development
Content and PR
- Press releases
- Social media
- Award applications