We want to help as many small business owners as we can to have fun and be as effective as possible in your communications and marketing.
So we are developing a selection of resources and tools that will help you to get started and to try out new ways of doing things.
To access the tools, all you have to do is click on the download button, enter your email address (you can opt out at anytime) and the tool will appear.
If you need any help on getting started then just get in touch and we can talk you through it.
Social Media Calendar
Are you struggling to know what to say? Do you find it hard finding ideas for content for your small business? Would you like some help to plan the content for your small business? One of the easiest ways for small business owners to create relevant and timely content is to look at key dates and awareness days over the year ahead that could fit with your business, industry or audience and use these as a driver to engage with new or different people across your channels. To help you to do this, at LR Comms we have developed a 2020 Social Media Calendar that highlights these dates for the year.
Stakeholder Mapping Tool
Use this tool to help you to identify your key stakeholders (those individuals, groups or organisations) that will need to be kept informed of the situation and with whom, 2-way communication will be key. Think about what is important to them and how they could be impacted by the different scenarios or actions and how you can best prepare for and maintain minimal disruption. Eg. If your production line were to slow down or stop, or if your staff becomes reduced or works remotely – how would this impact your customers? Prioritise them by giving them an impact score of high / medium or low.
Initial Response Statement
When you or your organisation is affected by a crisis situation or an incident it is important to provide early and continuous communication with all the key individuals, groups and organisations that are impacted or affected by the incident. Inform, share, LISTEN, REPEAT! This Initial Response Statement template will help you to provide a clear initial response detailing what your company is doing to manage operations and the situation and to keep people safe.
Communicate with Purpose
Communicate with Purpose community is a free support group for small business owners who are looking to promote and grow their business by using impactful communication and marketing. By asking questions, sharing ideas, experiences, challenges and feedback we can all mutually help one another to promote and grow our businesses in the most effective way. I’m excited to be launching this group and welcoming you. Thanks in advance and a massive welcome! Lucy, Founder LR Comms
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