Hello.
I’m Lucy Rennie, a business communications consultant and mentor, author and podcaster.
I partner with corporate organisations and SMEs, predominantly in the manufacturing and engineering industry, advising business leaders and their teams in effective communications, creating strategies for sustainable growth and building EXCEPTIONAL businesses.
A massive believer in the fact that business is about people, I know that incredible organisations begin and grow from the Inside-Out.
And in today’s VUCA world, as consumers expect more from their favourite brands, employees demand new hybrid ways of working from their employers and we see the growing number of requests for B2B referrals and recommendations, this only reinforces the need for Clarity, Communication and Connection at the heart of your organisation.
Let’s make something magical happen!
My Future-Proof
Framework
Clarity, Communication and Connection are the three clear steps to Future-Proof your business, and the result of this is the Ripple Effect and where I believe the magic happens.
-
Clarity
About who you are, why you do what you do and what you and your business stand for. Get clear on who you want to help, how you add value and why those people should buy from you. Make sure that you have Clarity and you are intentional about what you are doing and why.
-
Communication
It’s all about Communication! A focus on bringing your brand to life. Telling your story in a way that engages with your audience, helps people to get to know you and your brand and builds trust and goodwill.
Ensure that you have a clear and effective communication plan in place that starts with you and that emanates from inside your business, exceeding the expectations of your clients, your team, and all other key stakeholders.
-
Connection
People buy from people. Building relationships, developing rapport, and growing and nurturing your own unique network - a bank of cheerleaders who love what you do so much that they will shout about you from the rooftops. There is no better marketing than word-of-mouth marketing, which is the key to creating a sustainable business.