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Our approach

Our approach to communications and marketing is about clarity, business and results, we help you to work out where you want to be and then help you to get there. And we like to have some fun along the way!

We know that as a small business owner, you have so many different things to juggle and manage that very often communications and marketing are the areas that get neglected as you focus on your business, when really you know it is the ONE thing that should be a constant priority.

Combining our experience, expertise and absolute love for people and small businesses, we have developed an approach that allows us to support YOUR communications and marketing strategy in a way that is adapted to the specific business needs, budget and goals of your organisation.

Our 5 Step Framework

Our 5 Step Framework

1.
Define your goals and vision

Define your goals and vision

Your business is literally part of your DNA, right? So it makes sense that our journey together starts with getting to know you – understanding your goals and ambitions for the business, and translating them into a vision, brand, purpose and customer journey.

 

It’s these values that then provide the bedrock for every element of engagement with your customers, partners, suppliers and staff.

2.
Explore the opportunities

Explore the opportunities

What do you know about the environment in which you operate? What are the strengths and weaknesses of your business? Are you taking best advantage of opportunities and are you mitigating all risks?

 

Our support in analysing your market, competitors and stakeholders will help you to develop a story and messaging that make sense and add value.

3.
Build a strategy, create the plan

Build a strategy, create the plan

Once we understand your business goals and the environment in which you’re operating, we’re able to bring it together as a set of communications and marketing recommendations on actions, channels and tools.

Importantly, we’ll work with you to put in place measures so we’re able to see what’s working and what’s not.

4.
Implementing the plan

Implementing the plan

We then work with you in the most appropriate way to create the most impactful communication for your business. That could be by simply acting as your sounding board or coach, or it could be by taking on the role of your communications and marketing team in full.

 

 

Whatever your need and budget, we’re entirely flexible in our approach and will care as much about your business as we do our own.

5.
Measuring success

Measuring success

If you haven’t defined the results you want to see, how will you know what success looks like? We help you to set up meaningful and measurable targets and KPIs, with a robust process in place to monitor and adjust where needed.

Regular review and revision equal even better results!

Our Values

1.
Integrity

Trustworthy / Genuine / Do what we say we’ll do / Down to earth / Partnership

2.
Focused

Organised / Efficient / Pro-active / Attentive / Get stuff done

3.
Refreshing

Creative / Out of the box / Inspiring / Passionate

4.
Strong

Expertise / Skills / Quality / Experience / Grounded

5.
Niaque

Creating magic / Fuelling the fire / Sparkling energy

How to work with us

Create

What we create depends very much on what you need. It could be a strategic planning session to refine your brand and values, delivering a workshop on how to engender a communications culture in your business or a masterclass on implementing a comms and marketing strategy or simply managing a one-off project on your behalf.

Complete

Looking to hand over your comms and marketing reins completely so you can focus your energies on running your business? We will literally become part of your team and look after all aspects of your communications and marketing from planning to social media and events, PR and stakeholder management. We have the expertise, experience and energy to get on with the job in hand and achieve the results you’re looking for.

Consult

Budget may dictate that you’re not able to outsource your communications and marketing function to us at this stage. Or perhaps you want to retain ownership internally. If your requirement is for a sounding board, advisor or confidante, we’re happy to offer our expertise to help you implement our 5-step framework.

Get in touch



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