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Our Approach

My approach to communications and marketing is about clarity,  business and results, I help you to work out where you want to be and then help you to get there.  And I like to have some fun along the way!

I know that as a small business owner, you have so many different things to juggle and manage that very often communications and marketing are the areas that get neglected as you focus on your business, when really you know it is the ONE thing that should be a constant priority.

Combining my experience, expertise and absolute love for people and small businesses, I have developed an approach that allows me to support YOUR communications and marketing strategy in a way that is adapted to the specific business needs, budget and goals of your organisation.

I become part of your team, a trusted partner, however, as an external organisation your 100% satisfaction is at the heart of everything I do, meaning that I go above and beyond at every opportunity.

My 5 step framework for effective communications and marketing provides the foundations and structure for me to support you and your business and help you to achieve your goals.

I strongly believe that as small business owners you should love what you do and I want to help make sure that your spark, tummy flips and those woohoo moments are plentiful!

An Inside Out Approach

An Inside Out Approach

1.
Building the Foundations

Building the Foundations

Your business is literally part of your DNA, right? So it makes sense that our journey together starts with getting to know you – understanding your goals and ambitions for the business, and translating them into a vision, brand, purpose and customer journey.

 

It’s these values that then provide the bedrock for every element of engagement with your customers, partners, suppliers and staff.

2.
Clarity and Communication

Clarity and Communication

What do you know about the environment in which you operate? What are the strengths and weaknesses of your business? Are you taking best advantage of opportunities and are you mitigating all risks?

 

Our support in analysing your market, competitors and stakeholders will help you to develop a story and messaging that make sense and add value.

3.
People and Connections

People and Connections

Once we understand your business goals and the environment in which you’re operating, we’re able to bring it together as a set of communications and marketing recommendations on actions, channels and tools.

Importantly, we’ll work with you to put in place measures so we’re able to see what’s working and what’s not.

4.
Building Trust

Building Trust

We then work with you in the most appropriate way to create the most impactful communication for your business. That could be by simply acting as your sounding board or coach, or it could be by taking on the role of your communications and marketing team in full.

 

 

Whatever your need and budget, we’re entirely flexible in our approach and will care as much about your business as we do our own.

5.
Sustainable Results

Sustainable Results

If you haven’t defined the results you want to see, how will you know what success looks like? We help you to set up meaningful and measurable targets and KPIs, with a robust process in place to monitor and adjust where needed.

Regular review and revision equal even better results!

Our Values

1.
Integrity

Trustworthy / Genuine / Do what we say we’ll do / Down to earth / Partnership

2.
Focused

Organised / Efficient / Pro-active / Attentive / Get stuff done

3.
Refreshing

Creative / Out of the box / Inspiring / Passionate

4.
Strong

Expertise / Skills / Quality / Experience / Grounded

5.
Niaque

Creating magic / Fuelling the fire / Sparkling energy

How to work with us

Create

What we create depends very much on what you need. It could be a strategic planning session to refine your brand and values, delivering a workshop on how to engender a communications culture in your business or a masterclass on implementing a comms and marketing strategy or simply managing a one-off project on your behalf.

121 Consultation

Consult

Budget may dictate that you’re not able to outsource your communications and marketing function to us at this stage. Or perhaps you want to retain ownership internally. If your requirement is for a sounding board, advisor or confidante, we’re happy to offer our expertise to help you implement our 5-step framework.

Get in touch

I'd love to hear from you.

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