My Inside Out Approach
My Inside Out approach to communications and marketing starts with you as the business owner and is all about clarity, people and results. I help you to work out what your business stands for, where you want to be and then I help you create the plan to make sure you attract and keep hold of the right customers and people.
Combining my experience, expertise and absolute love for people and small businesses, I have developed an Inside Out approach that allows me to create YOUR communications and marketing strategy in a way that is adapted to your specific business needs, budget and goals of your organisation.
I become a trusted partner and work with you and your teams to ensure that you have the solid foundations for your brand and are able to communicate your message in the right way, building and growing your relationships with the right people and earning the trust and reputation that will enable your business to become sustainable and keep on giving.
My 5 step framework provides the foundations and structure for you and your business to develop your social capital, achieve your goals, become sustainable and deliver time after time.
Working with Lucy on planning the future of our business has been an invaluable experience. As my sister and I step up and take more ownership of the family business, Lucy has become our business mentor, helping us gain the necessary skills and insight to run a business. She has helped us really focus on our 'why', identify our goals, and create an actionable plan to put it all in motion. Working with Lucy, you can really feel her wealth of knowledge, and her passion and excitement is infectious! We always feel so empowered and ready to take on the world after a session with Lucy!
Elle Moran. Marketing Director, JCM Business Solutions
An Inside Out Approach
Building the Foundations
Your business is literally part of your DNA, right? So it makes sense that our journey together starts on the INSIDE, by getting to know you– understanding your goals and ambitions for the business, and translating them into a vision, brand, purpose and customer journey.
It’s these solid foundations that then provide the basis for every element of engagement with your customers, employees, partners and suppliers.
Clarity and Communication
Once you’re clear on what your business stands for, we can start to tell your story, define the key ways of doing things and customer experience and get super clear on your messaging.
We want to make sure that you’re telling your story in such a way that you attract the right clients, the right people to work for you and you build the most positive reputation for your business and your brand.
People and Connections
This is the holy grail of your business.Your network and connections, the people you know, are so powerful and they’re really the key to you harnessing the power of your social capital.
We’ll look strategically at your people, customers, connections and think about how you can widen and grow your network, to create and develop a portfolio of mutually beneficial relationships to support your goals and attract the right people to your business.
People do business with people. focusing on doing a great job is the key to word of mouth, referrals and recommendations. to help you identify and think about each of your key connections and how you can develop some win-win partnerships and attract more of the right customers and people to your business.
For people to engage and buy from you, they need to know, like and trust you. Now we have defined your foundations, your story and identified the people that you want to attract, we need to work on our communications and marketing, creating and building trust with those people and the wider environment.
We work with you to develop a tailored communications strategy and roadmap to allow you to engage with the right people, build those relationships and ultimately develop TRUST, so that they keep coming back for more, time after time.
What does success look like for you? Our approach is based upon growing and developing your SOCIAL CAPITAL as a real business asset. We want you to look further than the vanity metrics and think about how you can grow your business in the best way for you, your customers, teams and the wider community..
A sustainable business is built on people, on trust and consistent levels of quality and value and this starts from the Inside Out.
We work with you to grow a successful and sustainable business that keeps on delivering.
What's important to me
Trustworthy / Genuine / Do what we say we’ll do / Down to earth / Partnership
Organised / Efficient / Pro-active / Attentive / Get stuff done
Creative / Out of the box / Inspiring / Passionate
Expertise / Skills / Quality / Experience / Grounded
Creating magic / Fuelling the fire / Sparkling energy
How to work with us
What we create depends very much on what you need. It could be a strategic planning session to refine your brand and values, delivering a workshop on how to engender a communications culture in your business or a masterclass on implementing a comms and marketing strategy or simply managing a one-off project on your behalf.
Budget may dictate that you’re not able to outsource your communications and marketing function to us at this stage. Or perhaps you want to retain ownership internally. If your requirement is for a sounding board, advisor or confidante, we’re happy to offer our expertise to help you implement our 5-step framework.
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